Role: Associate Game Designer + Game Designer

Duration: 3+ years
Genre: Social Casino
Tools: Jira, Google Suite, Perforce, Figma, Miro, GitHub

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About the Role:
Worked on a leading social casino/slots game, focusing on improving both product KPIs and player experience over multiple years. Started by designing slot machine themes and mechanics, and gradually expanded into broader live ops feature design aimed at driving monetisation, retention, and engagement.

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Key contributions:

• Designed and managed daily CRM events, monetisation-focused live ops features, and seasonal content to sustain player interest and boost revenue.

• Enhanced ASO strategies, in-game copywriting, and social media content aligning creative output with product goals.

• Conducted deep competitor research and player persona studies to shape features and promotional initiatives.

• Closely collaborated with Product Managers and Analysts to craft data-driven designs and feature optimisations.

• Played a pivotal role in integrating the new Wonka movie content into the game, orchestrating it as a cross-promotional opportunity that aligned brand storytelling across both the film and game.

• Took ownership of major projects end-to-end, gaining extensive exposure to the business and creative sides of the social slots industry.

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This role was instrumental in shaping my skills around player psychology, KPI-driven design, and blending entertainment with monetisation, all while ensuring the game remained a fun, rewarding experience for millions of players.