WILLY WONKA AND THE CHOCOLATE FACTORY SLOTS
Role: Associate Game Designer + Game Designer
Responsibilities: Improving the Product's KPIs and Player Experience, Live ops Features designing (Monetisation, Retention and Engagement driven), CRM events and content designing, Social Media content creation, ASO Improvements, Copywriting, Competitor Analysis and Research, Understanding Player Psyche and Personas.
Tools: Jira, Google Suite, Perforce, Figma, Miro, GitHub
Duration: 3+ years
Genre: Social Casino
About the Role:
Working on this game exposed me to the Social Slots and Casino Industry. I initially worked on Slot Machines and slowly moved towards designing live ops features to improve player retention and engagement along with the game's revenue. I work closely with Product Managers and Analyst to design features. Alongside this, I started focusing on daily CRM events in the game, Social Media content, ASO content, and copywriting for description in-game and on social media pages.
During this time, I also got the opportunity to work on integrating the new Wonka movie content into the game as a promotional opportunity for both the game and the movie. I got a bunch of learning and growth opportunities and owned major parts of the project.