GAME DESIGNER
DEEPANJALI SARNA
F2P | Live Ops | Mobile | Content
Preferred pronouns: She/Her
Senior Game Designer at Hitwicket.
Ex - Zynga, Liquidnitro Games, GSN Games (Scopely)
Ambassador at Women in Games.
Site Organiser, Global Game Jam Bangalore.
Ex - Community Manager at Women in Games India.
Speaker and Mentor
I design for scale. From shaping Hitwicket's cricket-strategy ecosystem to driving retention on Zynga's casino titles and building levels for a 10M+ download party game, I work where player psychology meets product metrics.
Storyteller. Music Enthusiast. Self-Proclaimed Master Chef.
WHERE I HAVE SHIPPED
Senior Game Designer
Hitwicket (Metasports Interactive)
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Growing the world's first cricket-strategy ecosystem through LiveOps innovation.
Working on improving Player Retention (D1 - D7), Monetisation (early and elder users), Engagement (co-op/ competitive players), and K-factor.
Junior Game Designer
Whitebud Studios
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Game and Level Designer for an in-house game from scratch.
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Coordinated and managed the Animation and Technical Art
team for client work
Game Designer
Liquidnitro Games
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Designed levels for a top-charting multiplayer party game to 10M+ downloads with a 4.5+ star rating.
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Game Designer and Artist
Goethe-Institut & Stiftung Digitale Spielekultur
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2D Artist and Narrative Designer on an Edu-game for Pre-teens and Teens in English and German named “Hack your Friends”.
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Focused on Digital Literacy teaching players "How to choose the right Password" and "Social Media Privacy".
Game Designer
Zynga
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Served as the sole designer on Black Diamond Casino.
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Planned events to improve Engagement and Monetisation.
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Built machine and feature roadmaps for product growth.
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Designed events to improve Player retention, session time and ARPDAU.
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Integrated "Wonka" film IP into Willy Wonka Slots.
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Worked on App Store Optimisation and Social Media Marketing Suite.
Game Artist - Intern
GSN Games (now Scopely)
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​Facilitated the Flash-to-Unity transition for the global hit Bingo Bash as a Technical Artist.
COMMUNITY AND ADVOCACY
Ambassador
Women in Games
Ex - Community Manager
Women in Games India (WIGIN)
Theme committee (2023 & 24)
Global Game Jam
Ex - zPride Studio Lead
Zynga, India
Site Organiser
Global Game Jam Bangalore
LEADERSHIP AND ENTREPRENEURSHIP
Co-Founder | Indie & Game Services Studio (2019)
Managed a diverse clientele for 10 months, delivering end-to-end game services and establishing studio operations.
Team lead (Digital Strategy) | Fast Fashion Brand (2020)
Led a cross-disciplinary team for one year, overseeing digital presence and web strategy.
SPEAKING AND MENTORSHIP
Industry Panels
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India Game Developer Conference 2022 - Panellist on the Women in Games Panel discussion
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Hyper Games Conference 2022 - Panellist on the Women in Games Panel discussion
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Kalakruti - A Design conclave at Parul University - Panellist on "GenZ Designers at Work
Mentoring and Community
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GirlsGame2 2023, conducted by Zynga and Unherd.in - Mentor
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Girlscript India Summit 2020 -Speaker
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Techign Summit 2021 - Speaker
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Outscal Design Talk - Speaker​
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Unite India Student Summit - 2018 and 2019 - Speaker
University Talks
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West Virginia University, Department of Interactive Media - Speaker and Critic
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Presidency University, Department of Game Design - Speaker and Mentor
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Dayanand Sagar University, Department of Engineering - Speaker
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ICAT University, Department of Game Design and Development - Speaker