Role: Associate Game Designer + Game Designer

Duration: 1+ years
Genre: Social Casino
Tools: Jira, Google Suite, Perforce, Figma, Miro
 

About the Role:
Served as the sole Game Designer on Black Diamond Casino Slots, a popular social casino title with a large active player base. Took full ownership of the game’s design strategy, balancing creative direction with data-driven decision-making.
 

Key contributions:

• Planned and executed the Slot Machine roadmap, building themes, mechanics, and narratives to boost engagement and monetisation.

• Designed and launched live ops features and CRM events focused on driving monetisation, retention, and player engagement.

• Improved key KPIs quarter-over-quarter: ARPDAU +39%, Buyer% +11%, Spinner% +6%, Spins/Spinner +11%, Installs +12%.

• Mentored and managed a design intern, fostering their growth and aligning output to product needs.

• Enhanced ASO content, social media assets, and in-game copywriting to support broader marketing goals.

• Conducted in-depth competitor analysis and player persona studies to inform feature prioritisation and UX improvements.

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This role gave me a strong sense of ownership, from crafting individual slot machines to driving the game’s long-term feature roadmap and significantly sharpened my ability to design for both player delight and business outcomes.