HITWICKET (METASPORTS INTERACTIVE)
Role: Senior Game Designer
Tenure: November 2025 - Present
Genre: Sports Strategy, Realtime Multiplayer, Competitive, Co-op
Tools: Google Suite, Miro, Figma
Worked as a Senior Game Designer on Hitwicket, a leading cricket strategy game with a highly engaged global player base. Owned core systems, live ops, and long-term product direction, balancing sports authenticity with accessible mobile design.
Live Ops & Events
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Designed a timed live matches experience on the co-op system as a live ops event: increased co-op matches by 110% per day and improved event retention from 10% to 58%
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Planned and executed live ops events and seasonal campaigns tied to cricket beats, focusing on retention, DAU, session time, and monetisation
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Designed a Christmas Piggy Bank event for new users, achieved a 20% uplift on RPI Day 7
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Proposed and designed a Christmas Gifting event for elder/clan users targeting webstore purchases, routed transactions through the webstore to bypass app store commission fees, directly improving net revenue while driving clan engagement
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Owned and maintained the live ops event calendar, coordinating event scheduling and pacing across the product
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Collaborated with the Growth team on store featuring strategy and App Store/Play Store placements
Systems & Economy
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Designed cohort-based difficulty calibration to maintain economy integrity, tracking reward claims across player segments to prevent economy leaks
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Built and optimised in-game economies, including reward structures, sinks/sources, and offer design aligned with player behaviour and revenue goals
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Designed a paywalled match replay experience of iconic historic matches to drive product revenue
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Designed K-factor improvement feature to increase organic installs and reduce CAC
Retention & FTUE
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Designed FTUE experiments, including tutorial decluttering and choice-based feedback systems, moved D1 retention by an absolute 2%
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Designed D7 retention experiments and new user live ops events
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Worked extensively on D0–D7 experience improvements across multiple experiment cycles
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Conducted user interviews to understand player experience, surface pain points, and translate findings into actionable design improvements across gameplay and live ops
Product & Strategy
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Developed player-centric feature pitches and documentation, helping refine the game's strategic direction and long-term roadmap
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Conducted deep competitive benchmarking of sports/strategy titles to identify opportunities for new features, meta expansions, and UX improvements
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Worked cross-functionally with Dev, Product, UX, Art, Production, and QA teams throughout the full design-to-ship pipeline
The Design Challenge
The core design challenge at Hitwicket was serving two very different player cohorts: new users who needed onboarding and elder users at risk of churn, within the same live ops calendar. This pushed me to think in segmented design: every event had to have a purpose for a specific player type, not just broad engagement.