Free-to-play games are sneaky little creatures. They lure you in with “hey, it’s free!” and before you know it, you’ve either sold your soul for skins, cursed RNG boards, or spent your 3rd coffee break trying to merge 18 screws into a watering can. Let’s talk about three very different beasts of the F2P jungle that I have been hooked on for quite some time: Valorant, Candy Crush, and Merge Mansion and break them down by Monetisation, Retention, Mechanics, and Gameplay. Game 1

Player retention is like keeping a party alive in your favourite F2P casual game. You want players to keep coming back for more fun, excitement, and rewards. The key? Smart retention features and an understanding of what makes players tick. Let’s dive into the world of player retention, where psychology meets game design magic! Player Psychology: The Magic Behind Retention What makes players stay? It’s all about psychology. Let’s break it down: Habit Formation: Have you ever

Free-to-play (F2P) mobile casual games are all about balance, like walking a tightrope between giving players tons of fun while gently nudging them towards making purchases. But how do you make sure that players are excited to spend without feeling like they’re being pressured? The answer: sales! Designing a sale is more than just slapping on a discount. It’s about tuning into the psychology of your players, pricing things just right, and tying your deals to moments that make

As a game designer who has been working on social slot games for 3 years, I learn something new every day. I often find myself captivated by the intricate world of slot machines; these seemingly simple devices are a fascinating blend of psychology, technology, and art. They are designed not just to entertain but to create an immersive experience that keeps players returning for more. In this blog, I’ll explore the basics of slot machines, delve into the psychology behind play