Free-to-play games are sneaky little creatures. They lure you in with “hey, it’s free!” and before you know it, you’ve either sold your...

Player retention is like keeping a party alive in your favourite F2P casual game. You want players to keep coming back for more fun,...

Free-to-play (F2P) mobile casual games are all about balance , like walking a tightrope between giving players tons of fun while gently...

As a game designer who has been working on social slot games for 3 years, I learn something new everyday. I often find myself captivated...